Build the machine
that takes you
from seed to scale.
Every Dimension is senior GTM leadership on demand — for Web3 infrastructure companies, crypto protocols, and B2B SaaS teams that need a real operator, not a consultant with a deck full of slides.
The Gap
You need a CMO.
You don’t need a full-time one.
The window between product-market fit and real scale is where most early-stage companies lose momentum. Here’s why.
What We Do
GTM that actually
moves things
Positioning & Narrative
You have a great product. Making people understand why it matters is a different skill. We build the story that makes your category — not just your feature set — compelling to developers, enterprises, and investors alike.
GTM for Developer & Enterprise Adoption
Developer marketing isn't content marketing with a technical skin. It requires credibility, the right channels, and a motion that respects how engineers evaluate tools. We build programs that drive real integration and adoption.
Content & Thought Leadership
Technical blogs, ecosystem reports, founder POV pieces, and the distribution strategy to put them in front of the right people. Content that builds authority — not just traffic numbers nobody believes.
Community & Social Foundation
From Discord architecture to Twitter/X growth strategy — we build channels that compound. Organic community is the cheapest acquisition you'll ever run. But only if you set it up right from the start.
TGE Preparation (End-to-End)
Token launches reward preparation and punish improvisation. We handle narrative positioning, community sequencing, KOL strategy, exchange coordination, and the full 90-day communications plan surrounding a TGE.
PR & Ecosystem Partnerships
Earned media and strategic partnerships that carry real weight — not press releases nobody reads. We've closed $10M+ in ecosystem deals and driven coverage that shaped how protocols are perceived at launch.
Proof
The track record
speaks for itself
Four companies. Three verticals. Each one built from near-zero into something real.
About
One of the few people
who’s done all three.
Eric Vreeland has spent 15 years as the first marketing and GTM leader at companies ranging from enterprise SaaS data infrastructure to cross-chain crypto protocols to consumer wallet apps. That full-stack range — from developer marketing at LayerZero to $35M ARR at People Data Labs — is the point. Most operators live in one world. Eric lives in all of them.
Before going fractional, he held Head of Marketing and CMO roles across three Web3 companies spanning the full stack: infrastructure (LayerZero), ZK protocols (Polyhedra), and consumer crypto (Tria). Prior to that, he built the entire marketing and revenue motion at People Data Labs from scratch as their first GTM hire.
He holds an MBA from Berkeley Haas and a BA in Economics from Princeton, where he was Varsity Water Polo Captain. Based in Durham, NC. Works remotely across time zones. Operates like a founder, not a vendor.
Marketing & Entrepreneurship
BA Economics, Princeton University
Varsity Water Polo Captain
Available to travel NYC / DC / SF
Let’s Talk
Ready to build
something real?
The right engagement starts with the right conversation.
If you’re building something in Web3 or SaaS and you need senior GTM leadership that can hit the ground running — not a six-week onboarding — let’s talk. Typical engagements run 3–6 months with flexible scope.